PROJECT 1
Meta Ads
Duration : 6 Hours (& 15 Days of Live Campaign)
Description: Plan and run a real Facebook and Instagram advertising campaign for an active brand*. You’ll define campaign goals, identify the ideal audience, design impactful creatives, choose placements, and monitor performance. The focus will be on executing every stage hands-on and fine-tuning strategies to achieve measurable results.
- Project Kick-off & Briefing
- Interaction with industry mentors
- Publishing ads with a fixed budget
- Submitting campaign plan & performance improvements
- Final presentation and practice interviews
PROJECT 2
Google Search Ads
Duration : 6 Hours (& 10 Days of Live Campaign)
Description: Plan, create, and launch a live Google Search Ads campaign for a brand*. You’ll research keywords, write compelling ad copies, set bids, and monitor CTR, CPC, and Quality Score. Post-launch, you’ll optimize based on analytics.
- Campaign Briefing
- Keyword research and ad copy creation
- Launching live Google Ads campaigns
- Performance analysis and optimization reports
- Strategy presentation to mentors
PROJECT 3
Instagram Reels Marketing
Duration : 4 Hours (& 3 Days Research)
Description: Conduct market research to identify and map a brand’s* target audience. You’ll create 3–5 detailed buyer personas with demographics, psychographics, pain points, and purchase triggers, to guide future campaigns.
- Research briefing & industry insights
- Data gathering via surveys and tools
- Persona creation in Canva
- Insights presentation to stakeholders
- Feedback incorporation for final personas
PROJECT 4
SEO Optimization
Duration : 4 Hours (& 7 Days Implementation)
Description: Execute a full SEO optimization for a brand’s website*. This includes on-page SEO (title tags, meta descriptions), off-page SEO (link building outreach), and technical SEO improvements (speed, mobile-friendliness).
- Website SEO audit briefing
- On-page optimization tasks
- Backlink outreach activities
- Tracking with Google Search Console
- Final SEO performance report presentation
PROJECT 5
Instagram Reels Marketing
Duration : 5 Hours (& 7 Days Execution)
Description: Develop and execute a micro-influencer marketing campaign for a brand*. You’ll identify suitable influencers, negotiate collaborations, plan content, and measure ROI through reach, engagement, and conversions.
Influencer selection briefing
Proposal creation and outreach
Collaboration execution & tracking
ROI measurement & reporting
Campaign result presentation
PROJECT 6
Instagram Reels Marketing
Duration : 4 Hours (& 3 Days Research)
Description: Conduct market research to identify and map a brand’s* target audience. You’ll create 3–5 detailed buyer personas with demographics, psychographics, pain points, and purchase triggers, to guide future campaigns.
Research briefing & industry insights
Data gathering via surveys and tools
Persona creation in Canva
Insights presentation to stakeholders
Feedback incorporation for final personas