Month 1
Basics of Digital Marketing
Foundations of the Online Marketing World
What you'll learn
- Understanding how digital marketing works in today's business environment.
- Core concepts: inbound vs outbound marketing, buyer personas, and marketing funnels.
- Key digital channels: Search Engines, Social Media, Email, Websites, and Paid Ads.
- Introduction to content marketing and customer engagement strategies.
- How analytics guide marketing decisions
Tools to Practice
- Google Workspace (Docs, Sheets, Slides)
- Google Trends
- Google Analytics (basic overview)
Activities
- Create a basic digital marketing plan for a small business or startup idea.
- Research and present your target audience profile and preferred marketing channels.
Month 2
Search, Social & Strategy
Mastering Online Visibility & Campaigns
What you'll learn
- SEM (Search Engine Marketing) – Google Ads basics, keyword targeting, ad
copywriting,
tracking CTR, CPC, Quality Score.
- SEO (Search Engine Optimization) - On-page, off-page, and technical SEO
fundamentals
- Canva for Creatives - Designing posts, stories, banners, and brand kits.
- Meta Ads (Facebook & Instagram) - Ads Manager setup, targeting, creative
building.
- Strategy & Social Media Marketing - Aligning campaigns with goals, planning
content,
boosting
engagement.
Tools to Practice
Google Ads, Google Search Console, Ubersuggest, Yoast SEO, Canva Pro, Meta Ads Manager,
Facebook Pixel,
Hootsuite, Buffer, Trello
Activities
- Simulate a Google Ads campaign
- Optimize a blog post for search ranking
- Create a brand kit + 5 social media creatives
- Create a simulated Facebook/Instagram ad campaign
- Build a 30-day social media calendar
Month 3
Advanced Digital Growth
Building Authority, Insights & Targeted Engagement
What you'll learn
- Link Building – Strategies to earn quality backlinks and improve domain
authority.
- Web Analytics – Tracking website performance, user behavior, and campaign ROI.
- Instagram Marketing – Content creation, reels strategy, and engagement tactics.
- Influencer Marketing – Identifying, partnering, and measuring influencer impact.
- Mobile Marketing – SMS, app-based promotions, and mobile ad strategies.
- Inbound Marketing – Attracting, engaging, and converting customers organically.
- Audience Mapping – Understanding and segmenting target audiences.
Tools to Practice
Google Analytics, Ahrefs / SEMrush, Instagram Insights, Bitly, HubSpot, Google Tag Manager,
Canva Pro
Activities
- Build a backlink outreach plan
- Analyze traffic & conversions using Google Analytics
- Design an Instagram reel content series
- Create an influencer collaboration proposal
- Plan a mobile-first marketing campaign
- Map target audience personas
Month 4
Live Campaign Building & Job-Ready Projects
Executing Real Campaigns & Deliverables for Industry Readiness
Practical Projects You'll Work On:
- Google Ads Live Campaign – Plan, set up, and optimize a real paid search
campaign.
- Facebook & Instagram Ads – Create targeted ad sets, run live campaigns, and
track performance.
- SEO Content Optimization – Identify a low-ranking page and improve it for higher
search
visibility.
- Social Media Brand Kit – Build a complete design system and templates for a
business.
- Email Marketing Automation – Set up an automated lead nurturing workflow with
real subscribers.
- Performance Reporting – Create and present a complete monthly digital marketing
performance
report.
- Client Pitch Presentation – Prepare and deliver a marketing proposal based on
campaign results.
Tools You'll Use
Google Ads, Meta Ads Manager, Google Analytics, SEMrush, Canva Pro, Mailchimp / HubSpot,
Google Data
Studio
Placement Drive
From Training to Employment
Guiding You to Land Your Dream Job
What You'll Learn
- Interview Preparation – Common digital marketing interview questions, mock
interviews, and
confidence-building techniques.
- LinkedIn Profile Optimization – Crafting a professional profile to attract
recruiters and
showcase skills/projects.
- Resume & Portfolio Building – Creating a job-ready resume and a portfolio
with real projects
completed during the program.
- Placement Readiness – Understanding employer expectations, workplace etiquette,
and soft
skills.
- Industry Networking – Connecting with potential employers and joining relevant
professional
groups.
Activities
- Mock interviews with industry experts.
- LinkedIn profile makeover and keyword optimization.
- Resume review and improvement session.
- Portfolio presentation using live project work.
- Participation in employer meetups and placement drives.
Outcome
By the end of this phase, you'll be equipped with a polished professional presence, hands-on
project
experience, and direct access to hiring partners, ensuring 100% placement delivery with the
program.